Be Grateful All Along the Way¡ª¡ªSWIT Held the 20th Anniversary Global Distributors Party in Amsterdam
On Sep. 10th, 2016, SWIT Electronics held the Global distributors Party with the theme of "Be Grateful All Along the Way" in Sea Palace Restaurant, Amsterdam. We were honored to have more than 150 distributors and partners from more than 40 countries to attend and celebrate SWIT's 20th anniversary. The chairman of the board, general manager, international sales team and product managers participated in the celebration.
As early as the end of 2000, SWIT set up the international sales department, and began to enter the international market. Over the years, SWIT has established an international distributor network covering about 100 countries and regions all around the world, with more than 300 distributors and partners. In the beginning, SWIT insisted on the development strategy of global brand unification, adhered to the win-win business philosophy with customers, signed the regional distribution agreement to protect the market, and went for the fast communication and fast after-sale service, which have been actively supported by all distributors. There are lots of distributors and old friends who have cooperate more than ten years, bringing us the touching blessing. They witnessed SWIT's development, and also left their footprints along the way.
Mr. William Xiao, the general manager of SWIT, addresses the conference and reviews the development of SWIT in the past 20 years. He mentioned that SWIT entered the broadcast industry by chance when it just set up. At that time, SWIT was small, with few staff, and experienced all kinds of difficulties. But we always adhered to independent innovation, the development of independent brands, and the win-win situation with customers, no matter how hard it was. As the products become more and more popular, SWIT is getting better and better. Now, "SWIT" has grown into an international well-known brand, and also was listed on NEEQ (Chinese NASDAQ), moving forward to be the international famous manufacturer of professional broadcast equipment step by step. From the unknown to the NEEQ listed company, the growth of SWIT has been witnessed by all distributors. On behalf of SWIT, Mr. William Xiao took this opportunity to thank all distributors for the recognition of products and enterprise culture, and great support to SWIT. "It is you that bring the SWIT products to the world, so that more users have access to the better and more suitable SWIT products. Thanks!" said Mr. William Xiao.
Subsequently, the product strategy manager Mr. Neal Ni introduced the latest set of 4 product lines, and the product development road map for all the 4 lines. Mr. Neal Ni also detail explained the batteries series and monitors series, which have been in important generational upgrade. In the increasingly competitive market environment, SWIT will continue to provide strong product support to enhance the market confidence of distributors.
The sales director Mr. Kevis Lee reviewed the development of international sales department in the market and sales perspective for 16 years. During the 16 years of international sales, our salesmen always adhered to quick response, quick technical support, and the consistent delivery guarantee. High quality products and high quality service helped us to get more and more support from global distributors. Recent years, we paid more attention to regional marketing events, work together with distributors in the local market, attend more exhibitions, invest advertisements, promotions, and strive to make better achievements in the international market.
As the representatives of SWIT distributors, Mr. Jorg Dollinger from MBF Filmtechnik Germany and Ms. Maureen Hart from Proactive UK, delivered speeches at the Party. Mr. Jorg Dollinger highly recognizes SWIT'S product quality, innovation and service quality. He said that during the 15 years of cooperation, SWIT continues to launch new products so that they can provide customers with satisfied products, and the good communication and service also helped them to expand the market. Ms. Maureen Hart recalls the cooperation very emotionally in the past 14 years. We visited each other for many times, to talk business, product demonstration, service training, and have built a deep friendship beyond the customer relationship. The development of SWIT is inseparable from each distributor's efforts and support. We will develop the future market together.
As the Mid-Autumn Festival approaching, the bright moon hanging in the sky, the SWIT' 20th anniversary IBC conference of the international distributors is proceeding in a cheerful atmosphere. We drink a toast, exchange sincere greetings, talk with old friends, and receive countless heartfelt praise and blessing. SWIT will make joint efforts with global distributors to create a better tomorrow!